LLIAR- Brief

L- Media Language refers to text. Media language is camera angles, the editing, the sound, the lighting, the mise-en-scene etc.
The media language used in the college magazine are:
Image- Mid close up of model. Adds understanding of a story.
The masthead- The magazine title. Usually displayed in the top left corner.
Main cover line- Main point of feature. In large print,different style, bold colour in order to catch the attention of the reader.

I- Institution is who produced the text? Institution is the company or Creator of a certain product. The institution of a magazine would be:
The Company (NME Magazine)
Wyke College Magazine

I- Ideology is a system of shared ideas and beliefs and is also our values and morals.
The ideas of a college magazine is to persuade the target audience to read. The beliefs are to represent education along with a variety of different subjects and ideas within a college.

A- The target audience is who the product is aimed at and it involves age,gender and location.
The target audience of a college magazine would be college students aged around 16-20. The magazine would have to appeal to a college audience, so using college related issues,information and relevant pictures would attract there target audience.

R- Representation is how we perceive something. It could have a positive effect or a negative effect.
A college magazine isn't just representing the college, it's also representing the students and surroundings. The magazine has to fit the purpose which links in with the target audience.The purpose is to appeal to there target audience and sell. The magazine could be seen as conservative which is normal views or it could be seen as challenging and challenges people's opinion's and views.